 |
Amber Sound News
Toyota signs up to 'Made in Derbyshire' to celebrate what's great about our county
Global car giant Toyota is the latest member to sign up to our ’Made in Derbyshire’ campaign celebrating everything that’s great about the county.
We’re a lead partner in the campaign working with other local councils, cultural groups and tourism organisations to promote and boost the local economy through its products, culture, festivals and sporting events.
Local businesses are being encouraged to sign up alongside music, arts groups and tourist destinations − and Toyota Motor Manufacturing (UK) Ltd is the latest recruit.
The Japanese company established a new plant in Burnaston near Derby in 1989 and now employs 3,000 people making more than 170,000 cars each year including its Auris and Avensis models.
Our Deputy Cabinet Member for Health and Communities Councillor Ellie Wilcox said:
"We’re delighted that one of the biggest names in car manufacturing is proud to celebrate the fact it has a major base in the county by signing up to our ’Made in Derbyshire’ campaign.
"Made in Derbyshire brings together new and existing products and events under one brand to highlight what’s unique about our county to a wider national audience and having Toyota on board is a huge boost."
Any individual or organisation that makes products, organises events or provides a service that is created or based in the county can register as a ’Made in Derbyshire’ member.
Nick Freeman, assistant general manager of Toyota Motor Manufacturing (UK) Ltd, said:
"We are proud that our vehicles are built in Britain and made in Derbyshire and are delighted to support the Made in Derbyshire campaign."
Made in Derbyshire events are running throughout the year to highlight the county’s unique people, places and products − and also leave a lasting legacy by putting Derbyshire’s local stamp on the national stage.
Any organisation based in Derbyshire can register its details on the website to get:
- inclusion in a high-profile publicity campaign
- a free listing on the Made in Derbyshire website
- free use of the Made in Derbyshire branding as part of its marketing materials
- social media marketing support through the Made in Derbyshire Twitter, Facebook and Pinterest pages.
The key aims for the first year are to:
- celebrate life in Derbyshire − the county, its people and everything ’Made in Derbyshire’
- reinforce Derbyshire as an exciting cultural destination for visitors from all over the UK and abroad
- promote Derbyshire products and attractions and boost the local economy
- nurture new talent and celebrate Derbyshire people.
Made in Derbyshire successes throughout 2015 will be developed to ensure the campaign has a lasting impact on the local economy.
For more information and to sign up visit Made in Derbyshire.
by Derbyshire County Council
24 August | Amber Sound FM News
Back to previous page
|
Top Five News Items
Worried About Getting Hacked?
Over 15,000 hacked email and social media accounts reported in one year.
If a hacker got into your email or social media account,...
Amber Valley Music Feeds
Musicians and DJs from around Amber Valley are Clubbing together to raise cash for Amber valley Food Bank based in South Normanton,...
We Are Here To Protect Victims of Domestic Abuse No Matter What
you know that we continue to tackle domestic abuse safely, no matter what tier or restrictions we need to follow to slow...
Crich Tramway Village – Supporting the Local Community
Crich Tramway Village, home to the National Tramway Museum, will be offering free admission to residents living within 5 miles of Crich...
Remembrance Day Information 2020
Remembrance Day Information 2020
There won’t be a parade this year because of the COVID Regulations.
The Church service will be shorter than normal...
|
|
