Amber Sound 107.2 FM - Broadcasting across the Amber Valley Region

Studio Telephone Number : 01773 513107 | Sales Telephone Number : 01773 651072

Amber Sound FM

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Sponsorship Opportunities

Sponsorship is all about brand building.

Sponsorship messages are short, contain no call to action and are designed to re-enforce your business name through repetition.

Available Products for sponsorship:

The Weather Forecast
Traffic and Travel news
All Programmes such as Drive Time, Mid Morning etc
Specialist Programmes
The Community Diary
The Entertainment Guide
The Eating Out Guide
Station Competitions

The idea is that your business name is said so many times that it becomes synonymous with the product or service you supply - Think of a vacuum cleaner - It's a hoover no matter what the brand is, when buying washing up liquid people often ask for 'fairy liquid' that's because these companies worked very hard building the brand.

Your business can have the same effect on Amber Sound FM. By sponsoring a major programme feature such as the weather your company name gets mentioned many many more times per day that the usual spot commercials and places your name at the front of listeners minds when looking for your product or service.

Sponsorship doesn't have to be big like the weather or traffic and travel. A Motorcycle retailer would benefit by sponsoring The Rock Show for example - it targets specific listeners (assumes many rock fans ride motorbikes) or a venue playing rock and blues. Sponsorship of the mid morning show would be ideal for a cafe serving coffee and snacks and would make their name synonymous with elevenses etc.

Sponsorship messages are generally short such as "The Mid morning show with Alister Wheeldon in association with the ABC Cafe Market Place anytown - the best latte' supporting the best music"

Example 2 "The Amber Sound Weather Report brought to you by wibble glazing, john street johnstown, keeping your home comfortable whatever the weather"

Sponsorships are generally on a six months minimum contract as sponsorships work on time and pressure - the longer the sponsorship the better it works.

Get in touch with us now on 01773 651072 for a chat about your options.

Click here to make an enquiry about sponsorship opportunities at Amber Sound FM

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