Advertise with Amber Sound FM
Local radio advertising that really works — across Ripley, Belper, Alfreton, Heanor and beyond.
If you’re looking to get your business heard by real people in the Amber Valley, you’re in the right place. Amber Sound FM broadcasts 24/7 from two transmitters: Ripley on 107.2 FM and Belper on 98.4 FM. We’re also online, on DAB, and available through smart speakers — making us one of the most accessible and community-focused stations in the region.
Whether you’re a high street retailer, a tradesperson, a venue, or running a special event, we offer radio advertising packages that connect you with local people who care about their community. Our listeners are loyal, local, and engaged — and they trust Amber Sound FM to bring them the latest news, events, music and recommendations relevant to their lives.
Full campaigns from £130, or promote a single event for just £35 + VAT
Advertising Packages
We offer a range of flexible advertising packages to suit different goals and budgets. From short-term bursts to ongoing campaigns, each package includes a set number of daily plays, with the option to include peak-time spots and in-house audio production.
| Package | Plays/week | Plays/day | Peak plays | Price/week | Price/day |
|---|---|---|---|---|---|
| 1 | 84 | 12 | 9 | £220 | £32 |
| 2 | 74 | 10 | 8 | £190 | £27 |
| 3 | 56 | 8 | 6 | £170 | £24 |
| 4 | 49 | 7 | 5 | £160 | £23 |
| 5 | 42 | 6 | 3 | £130 | £19 |
All prices are subject to VAT. Production of your ad is available at a flat rate of £120 (single voice). Additional voices are charged at £45 + VAT. Alternatively, you can supply your own professionally-produced audio.
Peak-time only advertising is available at a 20% surcharge. Individual spot bookings outside these packages are charged at £5 per play.
Additional Opportunities
Sponsorship
Attach your business name to a show, feature or daypart with regular mentions throughout the broadcast. This is ideal for businesses wanting consistent, long-term local exposure.
Entertainment Guide
Promote gigs, band nights, pub events and more for just £35 + VAT. Your event is read out by the presenter 5 times per day over two days (10 mentions total), and also added to our website diary. Perfect for venues and promoters looking for last-minute exposure.
Custom Promotions
We can help you run competitions, features, interviews and creative advertorial content specific to your business. If you have an idea, let’s talk.
Amber Sound Roadshow
Sponsor one of our outdoor live events and benefit from mentions in the run-up, during the event and after. An excellent option for high street businesses or brands looking to show support in the community.
Who Listens to Amber Sound?
Amber Sound FM is the go-to station for people living and working in the Amber Valley. Our listeners tune in at home, in the car, and at work — and they value the station for its music, presenters, and commitment to community news and local information. We’re not just background noise; we’re a part of everyday life.
From early morning breakfast shows to afternoon and evening broadcasts, our peak listening hours are between 7am and 6pm. Our station beats national competitors like Radio 1, Radio 2, Capital and Smooth in local reach — with better reception and stronger community presence.
Frequently Asked Questions
How quickly can I start?
If you already have audio, we can get you on-air within 48 hours. If you need us to produce it, allow 2–3 working days for scripting and recording.
Is there a minimum commitment?
No. You can advertise for as little as one week — or build a long-term campaign. We’re flexible and will always advise what’s best based on your budget and aims.
Can I choose when my ad is played?
Yes. Standard packages include a mix of peak and off-peak plays. You can upgrade to peak-only for a small surcharge.
Will this work for my kind of business?
In most cases, yes — and we’ll always be honest. If we think radio isn’t right for your business, we’ll say so. Our goal is to help you succeed, not just sell airtime.
Get in Touch
We don’t just offer “one-size-fits-all” advertising.
Every campaign is designed to suit your goals, your message, and your audience. Whether you need a week of airtime or a longer-term sponsorship, we’ll help you choose the option that delivers the best results.
Please fill out the form below to receive detailed information about our advertising packages and how we can help you reach your target audience in the Amber Valley area.
One of our team will be in touch with ideas and options custom-built to your needs.
Alternatively, call us on 01773 651072 to speak to our sales team directly.
