Effective date: 12 June, 2025
Amber Sound FM (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and store your personal information when you use our website https://www.ambersoundfm.com or engage with us in other ways.
1. What Information We Collect
We may collect and process the following types of personal data:
- Personal identifiers (such as name, email address, and contact number) when you contact us via forms or email.
- Technical data such as IP address, browser type, operating system, and browsing behaviour (via analytics tools like Google Analytics).
- Correspondence you send to us or provide via forms or email.
2. How We Use Your Information
We use your information to:
- Respond to your messages or enquiries
- Improve our website and services
- Monitor website performance and usage trends
- Comply with legal or regulatory obligations
3. Legal Basis for Processing
We process your data based on:
- Consent – when you voluntarily submit information to us
- Legitimate interest – to improve and monitor our website
- Legal obligation – where we are required to keep certain records
4. How We Share Your Information
We do not sell or rent your personal data. We may share data with:
- Our website hosting and email service providers (for operational purposes)
- Law enforcement or regulatory bodies if legally required
5. Cookies and Tracking
Our website uses cookies to enhance your experience and collect anonymous usage data. You can manage or disable cookies in your browser settings.
For more information, see our [Cookie Policy] (if separate).
6. Data Retention
We retain your data only for as long as necessary:
- Contact form submissions: up to 12 months
- Analytics data: up to 26 months
- Legal/financial records: as required by UK law
7. Your Rights
Under UK GDPR, you have rights to:
- Access your personal data
- Request correction or deletion
- Object to or restrict processing
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details below.
8. Security
We take appropriate technical and organisational measures to safeguard your information, including encrypted connections (SSL) and secure server environments.
9. Contact Us
If you have any questions about this privacy policy or wish to make a data request, you can write to us:
Amber Sound FM
Upper Floor
31–33 Grosvenor Road
Ripley
Derbyshire
DE5 3JE
Or contact us via the various methods available on our contact page.
10. Changes to This Policy
We may update this policy occasionally. The most current version will always be available on our website with the “Effective Date” shown above.
